The talent landscape is changing – Millennials and Gen Z now make up a growing majority. By 2025, 75% of the workforce globally will be Millennials. Are you planning your Employer Branding priorities with them in mind?

The HR World’s webinar this month, sponsored by partner DNA, covered the vital topic of attracting talent through social media. Featuring Founder and Managing Partner John Tarrant and DNA’s Social Media Strategy Manager, Joe Di-Gesse, the webinar featured a thorough and engaging presentation from Joe giving an insight into current trends, strategic thinking around marketing campaigns and the types of content that can be effective for attracting people to your organisation.

Joe covered types of content and the various tools and techniques currently available and becoming more popular in the world of social media. He made a particular point that employee advocacy can be powerful in this media since audiences always engage more with people-led content.

The webinar addressed a number of the audience’s questions around creating campaigns and measuring ROI from this kind of activity. It demonstrated how creating and linking a great Employer Brand to effective social media use could create a truly powerful route to talent for an organisation. By constantly keeping up to date with social media trends and ensuring your campaign is designed and implemented in the most effective way you can be sure your business will be prepared to attract the right people who can drive success now and in the future.